Author: Laura Solomon
Started: May 3, 2019
Finished: May 24, 2019
Pages: 211
Genre: Social Media
First Sentence: On June 19, 2009, at approximately 4 p.m., the world changed for public libraries in Ohio.
Summary: [From ALA Store] The vast array of social media options present a challenge: it's tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library. With a straightforward and pragmatic approach, she broadens her best-selling ALA Editions Special Report on the topic and
- Presents an overview of the social media world, providing context for services like Facebook, Twitter, and YouTube, and analyzes how adults' and teens' use of social media impacts the library
- Offers advice on easy ways to use these tools on a daily basis, with planning strategies for posting and scheduling
- Addresses the fine points of Facebook, comparing the various types of profiles and accounts
- Guides readers in the basics of crafting eye-catching status updates, and other social media best practices
- Shows how to manage and monitor accounts, including pointers on dealing with negative feedback
Thoughts: I really like what Solomon writes. She's my sherpa for all things library marketing, outreach, and social media. This book is a bit dated for the content (it was written before Instagram was a thing) but the basic lessons still stand. Solomon argues for a strategic approach that focuses on storytelling and community building. Her writing is easy to follow and includes a lot of great examples. I also loved how each chapter basically ended with a tl;dr box.
Rating: 7/10 [Very Good]
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