Author: Laura Solomon
Started: October 20, 2018
Finished: October 20, 2018
Pages: 120
Genre: Marketing
First Sentence: Several years ago I was asked to come up with a presentation about how to improve the online presence of a library.
Summary: [From BN] What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, "What's in it for me?" Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing; explores methods of audience assessment;
demonstrates how to optimize content for sharing; explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times; describes meaningful metrics for the library context; points out 5 common mistakes and how to avoid them; provides a template for creating personas; and includes first-hand accounts from library marketers. Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.
Thoughts: This title was on my professional TBR pile for ages. I'm so glad that I was finally able to read it. Solomon does a phenomenal job of putting together a text that is highly-readable, executable, and, somehow, timeless. Marketing is changing all the time, but Solomon's tips will still be useful and applicable even if the tools and trends change.
This book is a great how to before beginners but it contains enough information for those who have been doing marketing for years. It's a slim book but it's lessons are powerful.
Rating: 7/10 [Very Good]
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