Author: Dave Kerpen
Started: July 2, 2018
Finished: July 27, 2018
Pages: 277
Genre: Social Media
First Sentence: I was standing in line to check in at Las Vegas's then-trendiest hotel in town, the Aria, for nearly an hour.
Summary: [From BN] A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
Thoughts: I grabbed this book because I am always looking to improve my social media game at work. While some of the items here are outdated, the overall lessons from the text are still applicable. Dave breaks down how to use social media to the best of your advantage. The book splits up things like how to write more engaging posts, which tools are best for which campaign, how to understand your audience, and more. Each chapter ends with actionable activities that helps sum up the chapter and give you a to do list to work from. The text is also pretty readable and stays away from heavy jargon use.
Rating: 7/10 [Very Good]
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