Monday, April 15, 2013
Book 6: Strategic Planning for Social Media in Libraries
AUTHOR: Sarah K. Steiner
STARTED: February 22, 2013
FINISHED: March 14, 2013
GENRE: Library Science
FIRST SENTENCE: [From the Forward] Strategic Planning for Social Media in Libraries is a one-stop manual for how to plan, write, and implement a strategic vision and mission for social media within your organization.
SUMMARY: [From the publisher] This practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan. You’ll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibility, change, and new social media platform testing. You get all the key elements to build your strategic plan, including how to segment your audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support to your plan, and create a mission and vision plan for using social media.
THOUGHTS: I can't review much more than what the summary says. This book provides a well-written, practical guide for how to get started, focus, building, and assess social media in libraries. If I had to recommend one book on this topic, it would be this one. Of all the library social media books I've read, this one is by far the best.
RATING: 7/10 [Very Good]