In honor of my class next semester, this Variations on a Theme is devoted to library marketing. In other words, books about why we need to tell everyone libraries are awesome. Huzzah!
Librarians as Community Outreach Partners
Carol Smallwood (editor)
-- Too often librarians are considered the gatekeepers of their book warehouses. Some may even call us hoarders. This book encourages librarians to reach out into the community, form partnerships, and create services their patrons need.
Building a Buzz: Libraries & Word-of-Mouth Marketing
Peggy Barber and Linda Wallace
-- This book is sitting on my desk at home right now. The best marketing strategy is one where others help disperse your message. In fact, when someone not connected (financially or otherwise) with your service hypes it, the message is all the more powerful. This book tells you have to start a buzz about your library and services, keep it rolling, and encourage others to spread it around.
Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian
Nancy Dowd, Mary Evangeliste, and Jonathan Silberman
-- This book is also waiting for me at home and I can't wait to start reading- the fact that there is chocolate on the cover helps. Most libraries, sadly, cannot afford to have a full-time PR person or marketer on staff. Along with all their other duties, some overworked librarian(s) are asked to also market their wares. This book tells you how to do it in manageable ways.
Building Bridges: Connecting Faculty, Students, and the College Library
Monty L. McAdoo
-- I work at an academic library and getting students to come in (particularly freshman) is like trying to lose that last five pounds. You try and try and try and, dagnabit, nothing seems to work... until that magical moment. Building Bridges helps academic librarians understand how to work with the university community at large to help increase library use and project participation.
The Library PR Handbook
Mark Gould (editor)
-- Hear ye, hear ye! The library rocks. This book offers a crash course in how to become a master of Public Relations. That includes everyone from creating a PR plan to actually making a podcast.
Library Marketing that Works!
Suzanne Collins
-- We used the book as our main text this semester. It's part workbook, part crash course in how to market from start to finish. This title is slightly outdated, but the basic message is still highly relevant to today. Besides, it offers actually worksheet pages which I always have a good time with.
Other Library Marketing Related Titles:
Blueprint for Your Library Marketing Plan: A Guide to Help You Survive and Thrive - Patricia H. Fisher and Marseille M. Pride
Boomers and Beyond: Reconsidering the Role of Libraries - Pauline Rothstein and Diantha Dow Schull (eds.)
Collaboration 2.0 - Robin Hastings
Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons - Elisabeth Doucett
Inside, Outside, and Online: Building Your Library Community - Chrystie Hill
Libraries, Mission, and Marketing: Writing Mission Statements That Work - Linda K. Wallace
Marketing Today's Academic Library: A Bold New Approach to Communicating with Students - Brian Matthews
On the Move with the Mobile Web: Libraries and Mobile Technologies - Ellyssa Kroski
Carol Smallwood (editor)
-- Too often librarians are considered the gatekeepers of their book warehouses. Some may even call us hoarders. This book encourages librarians to reach out into the community, form partnerships, and create services their patrons need.
Building a Buzz: Libraries & Word-of-Mouth Marketing
Peggy Barber and Linda Wallace
-- This book is sitting on my desk at home right now. The best marketing strategy is one where others help disperse your message. In fact, when someone not connected (financially or otherwise) with your service hypes it, the message is all the more powerful. This book tells you have to start a buzz about your library and services, keep it rolling, and encourage others to spread it around.
Nancy Dowd, Mary Evangeliste, and Jonathan Silberman
-- This book is also waiting for me at home and I can't wait to start reading- the fact that there is chocolate on the cover helps. Most libraries, sadly, cannot afford to have a full-time PR person or marketer on staff. Along with all their other duties, some overworked librarian(s) are asked to also market their wares. This book tells you how to do it in manageable ways.
Building Bridges: Connecting Faculty, Students, and the College Library
Monty L. McAdoo
-- I work at an academic library and getting students to come in (particularly freshman) is like trying to lose that last five pounds. You try and try and try and, dagnabit, nothing seems to work... until that magical moment. Building Bridges helps academic librarians understand how to work with the university community at large to help increase library use and project participation.
Mark Gould (editor)
-- Hear ye, hear ye! The library rocks. This book offers a crash course in how to become a master of Public Relations. That includes everyone from creating a PR plan to actually making a podcast.
Library Marketing that Works!
Suzanne Collins
-- We used the book as our main text this semester. It's part workbook, part crash course in how to market from start to finish. This title is slightly outdated, but the basic message is still highly relevant to today. Besides, it offers actually worksheet pages which I always have a good time with.
Other Library Marketing Related Titles:
Blueprint for Your Library Marketing Plan: A Guide to Help You Survive and Thrive - Patricia H. Fisher and Marseille M. Pride
Boomers and Beyond: Reconsidering the Role of Libraries - Pauline Rothstein and Diantha Dow Schull (eds.)
Collaboration 2.0 - Robin Hastings
Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons - Elisabeth Doucett
Inside, Outside, and Online: Building Your Library Community - Chrystie Hill
Libraries, Mission, and Marketing: Writing Mission Statements That Work - Linda K. Wallace
Marketing Today's Academic Library: A Bold New Approach to Communicating with Students - Brian Matthews
On the Move with the Mobile Web: Libraries and Mobile Technologies - Ellyssa Kroski
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